← All news

Confirmednews

Take-Two boss: digital will be well over 90% of sales

November 12, 2026 · 1 source

Take-Two CEO Strauss Zelnick compared physical games to vinyl records and said digital will make up well over 90% of the business. GTA VI's boxed version is just a code in a case.

  • Zelnick compares physical games to vinyl
  • Digital expected to be well over 90% of sales
  • GTA VI's physical edition contains only a download code

Almost everyone will download GTA 6 instead of buying a disc, says the boss of the company behind it.

Strauss Zelnick (Take-Two)

Sees physical copies as a collector's item, like vinyl.

Collectors

Are disappointed the box has no disc or paper map.

85
Confirmed

Official source or several independent outlets.

Sources

  1. Take-Two CEO on physical vs digital (Insider Gaming, via gta6-life)

Written in our own words from the sources above. Illustration made with AI, not from the game.

More stories